Does monetizing social networks make them lose value as members shy away? One early web pioneer Bo Peabody, thinks that may be the case, but makes the case for niche networks that have perhaps transient memberships.
On the contrary, monetization via niche networks like Classmates.com may have to compete with general social networks like Facebook. And trading off less traffic from users to paid traffic of users is not an all-or-none proposition.
The launch of Buzz also has given speculation as to how to monetize social conversations via Adsense or other options.
And Activision reportedly says social gaming monetization is speculative, and focuses on content (with reporting all-time highs in digital revenues, including downloads & subscription-based revenue).