Does monetizing social networks make them lose value as members shy away? One early web pioneer Bo Peabody, thinks that may be the case, but makes the case for niche networks that have perhaps transient memberships.
On the contrary, monetization via niche networks like Classmates.com may have to compete with general social networks like Facebook. And trading off less traffic from users to paid traffic of users is not an all-or-none proposition.
The launch of Buzz also has given speculation as to how to monetize social conversations via Adsense or other options.
And Activision reportedly says social gaming monetization is speculative, and focuses on content (with reporting all-time highs in digital revenues, including downloads & subscription-based revenue).
Standards for video ads were announced late last year, and some are saying this is a win for content publishers, as well as for advertisers.
In the not-so-great news for people favoring the content subscription model, Newsday reports 35 subscribers after launching a paywall-based website. As someone who grew up reading Newsday every day, it seems they will have to tweak their formula a bit in the complicated online & mobile monetization ecosystem.
And OneRiot is making trending ads visible to all.
Facebook continues to grow and many offer ways that they can be a money-making machine. Among those include social gaming, such as via the relatively new Facebook payments. Online social gaming remains a viable money engine (the link includes a video of an interview withGurbaksh Chahal of gWallet).
There is continued growth in the mobile monetizing potential, especially apps… even if some apps don’t immediately monetize. Reaching people on this “third” screen (after TV & computer browsers) is being targeted. Mobile gaming is a money-making area to watch (or participate in).
And online games are also generating more revenue in new ways, including enticing players to perform some monetizeable action in order to get virtual currency.
Social networks are having their most popular apps be some sort of game, making social games a hot target for revenue generation.
One social networking site is monetizing by getting their members to pay a fee to enter a contest. And there are always helpful lists of ways to monetize a blog, for which there seems to be a pattern of starting with Adsense, and then covering ad sales (banners/video/etc), donations, selling e-products, affiliate marketing. This monetization website (we share similar background with) is also covering a broader spectrum of how to address monetization in general and understand it as applied to entrepreneurial efforts online & offline.
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