There is continued growth in the mobile monetizing potential, especially apps… even if some apps don’t immediately monetize. Reaching people on this “third” screen (after TV & computer browsers) is being targeted. Mobile gaming is a money-making area to watch (or participate in).
And online games are also generating more revenue in new ways, including enticing players to perform some monetizeable action in order to get virtual currency.
Social networks are having their most popular apps be some sort of game, making social games a hot target for revenue generation.
One social networking site is monetizing by getting their members to pay a fee to enter a contest. And there are always helpful lists of ways to monetize a blog, for which there seems to be a pattern of starting with Adsense, and then covering ad sales (banners/video/etc), donations, selling e-products, affiliate marketing. This monetization website (we share similar background with) is also covering a broader spectrum of how to address monetization in general and understand it as applied to entrepreneurial efforts online & offline.
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As one of the initial posts here, we’re going to cover “What is Monetization?”.
Here are some definitions:
Monetization, in a modern (including web-related) context, can be said to be the conversion of a virtual or mostly-virtual asset into money or its equivalent. Examples of these types of assets are domain names, website traffic, website visitor names or email addresses, and reputation/buzz about a website/person/company/brand. Examples of the equivalent of money would be the balance in an affiliate account, an online account such as PayPal, or coupons.
While bloggers and others with web pages believe they are monetizing their visitors or their traffic, they are more specifically monetizing aspects such as visitor’s clicks, visitor’s attention, and the conversion of interest into leads.
This website will have more on monetization, and we’ll end here by saying the pricing factors of monetization are a huge variable, and in many cases the confidence of the value offered may be the main reason why one website monetizes better than another.