Category: Uncategorized

August 6th, 2009 by Monetization

Monetization is in the news more than ever it seems… can it save old media?  Will Twitter ever be monetized as much as others are monetizing it for things like bands & brands promotion?

Is there a way to monetize video?  People think YouTube may have finally cracked the code, helped in part by the ever-lowering cost of hardware & bandwidth.  And others continue to try.

There is continued growth in the mobile monetizing potential, especially apps… even if some apps don’t immediately monetize.  Reaching people on this “third” screen (after TV & computer browsers) is being targeted.  Mobile gaming is a money-making area to watch (or participate in).

And online games are also generating more revenue in new ways, including enticing players to perform some monetizeable action in order to get virtual currency.

Social networks are having their most popular apps be some sort of game, making social games a hot target for revenue generation.

One social networking site is monetizing by getting their members to pay a fee to enter a contest.  And there are always helpful lists of ways to monetize a blog, for which there seems to be a pattern of starting with Adsense, and then covering ad sales (banners/video/etc), donations, selling e-products, affiliate marketing.  This monetization website (we share similar background with) is also covering a broader spectrum of how to address monetization in general and understand it as applied to entrepreneurial efforts online & offline.

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July 7th, 2009 by Monetization

As one of the initial posts here, we’re going to cover “What is Monetization?”.

Here are some definitions:

  • The Wikipedia definition has some of the traditional definition, but also includes web-related aspects of “adapting non-revenue-generating assets into those that generate revenue”.
  • The Free Dictionary defines monetization in traditional ways that are not related to the focus of this website, and refers to legal tender and conversion of government debt.
  • From Investopedia is this definition of monetize: “To convert into money”, and discusses “monetizing website visitors”, which we’ll refine more further down.

Monetization, in a modern (including web-related) context, can be said to be the conversion of a virtual or mostly-virtual asset into money or its equivalent.  Examples of these types of assets are domain names, website traffic, website visitor names or email addresses, and reputation/buzz about a website/person/company/brand.  Examples of the equivalent of money would be the balance in an affiliate account, an online account such as PayPal, or coupons.

While bloggers and others with web pages believe they are monetizing their visitors or their traffic, they are more specifically monetizing aspects such as visitor’s clicks, visitor’s attention, and the conversion of interest into leads.

  • Clicks: Most people can understand that a click can be tracked, and this tracking allows payment for the click.
  • Attention: An example of monetizing attention (or assumed attention) is banner ads that are paid per impression.  Show 1,000 banner ads, get paid $10, which is one penny every time the banner is shown.  What is being monetized is the assumed attention of a website visitor to the display of the banner on the webpage.  We cannot measure actual attention, other than in a focus group or study, but the aggregate actions that result from of thousands or millions of impressions can be measured.  And, from measuring the outcome of the actions, the assumption of attention to the banner ads is made.
  • Conversion: Whether through clicking on an ad, from entering an email address, from calling a telephone number, or from other outcomes, website owners and others can monetize the conversion from “not-a-lead” to “lead”.

This website will have more on monetization, and we’ll end here by saying the pricing factors of  monetization are a huge variable, and in many cases the confidence of the value offered may be the main reason why one website monetizes better than another.

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