Category: Monetization News

February 17th, 2010 by Monetization

Does monetizing social networks make them lose value as members shy away?  One early web pioneer Bo Peabody, thinks that may be the case, but makes the case for niche networks that have perhaps transient memberships. 

On the contrary, monetization via niche networks like Classmates.com may have to compete with general social networks like Facebook.  And trading off less traffic from users to paid traffic of users is not an all-or-none proposition. 

The launch of Buzz also has given speculation as to how to monetize social conversations via Adsense or other options.

And Activision reportedly says social gaming monetization is speculative, and focuses on content (with reporting all-time highs in digital revenues, including downloads & subscription-based revenue).

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February 2nd, 2010 by Monetization

Standards for video ads were announced late last year, and some are saying this is a win for content publishers, as well as for advertisers.

In the not-so-great news for people favoring the content subscription model, Newsday reports 35 subscribers after launching a paywall-based website.  As someone who grew up reading Newsday every day, it seems they will have to tweak their formula a bit in the complicated online & mobile monetization ecosystem.

And OneRiot is making trending ads visible to all.

Facebook continues to grow and many offer ways that they can be a money-making machine.  Among those include social gaming, such as via the relatively new Facebook payments.  Online social gaming remains a viable money engine (the link includes a video of an interview withGurbaksh Chahal of gWallet).

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January 30th, 2010 by Monetization

Content With Money: There is a wealth (literally?) of information in this Neilson survey results post, which includes conclusions that selling musicand games is potentially more lucrative than selling access to text or user-generated content.

For those running text ads on websites, there is the promise of using click to call as an additional revenue source (and the flip side is businesses can get people searching via mobile phones to call just at the moment they want to speak with someone).

Monetization of the Big(ger) Screen? And with the announcement of the iPad, monetizing it (along with iPhones and iPod Touches) may be easier for bloggers with services such as iSites combined with Admob.  A future post will give a list of services such as iSites that allow for easy mobile app creation.

Media : Monetizing new media continues to grow as old media struggles to monetize.

Online video monetization may be helping filmmakers who need to monetize their audiences, and sites such as Hulu are trying the pay option.

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October 4th, 2009 by Monetization

Recently Barry Diller was interviewed by CBS’ Katie Couric, and the brief clip below includes his views on paying for content online.  In the discussion he states that the internet was started by techies who cared more for technology and less for business areas, and that the internet is still young.


Watch CBS News Videos Online

(The video may start off with an advertisement.)

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